Izabela Lukomska-Pyzalska, president of Warta PoznanSeason tickets at Polish football side Warta Poznan have soared after one of Poland's top glamour models took over as club president.
Izabela Lukomska-Pyzalska has made a career of posing without her clothes on, with appearances in dozens of magazines - among them the Polish version of Playboy - ensuring she is a household name in her native land.
Now, at the age of 34, her career has branched in a different direction after she was installed as president of the second-tier side.
According to World of Sport's colleagues in Poland, this is pretty much like Kelly Brook or Katie Price taking over at Crystal Palace.
This is no honorary appointment, however. Lukomska-Pyzalska is taking a hands-on approach and has asked that players and staff around the club call her "Presi" - while she has also been out on the training pitch to keep her relegation-threatened players on their toes.
"I'm going to impose discipline and good organisation, as you would in any other successful business," she insists.
WoS doesn't think the players will be too upset at being disciplined by her... it'd beat getting a thick ear from Roman Abramovich or Malcolm Glazer, at any rate.
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