Every company must have their secrets, like KFC with spices rahasia'nya '11, for example.,span title="Namun mungkin Apple merupakan salah satu perusahaan yang paling rapat menyimpan rahasianya di muka bumi ini.">But maybe Apple is one of the most tightly keep secrets on this earth.Quoted from the Telegraph, Monday, January 30, 2012, Adam Lashinsky, Fortune senior editor tells the secret behind the walls of Apple through his latest book 'Inside Apple'. This book is based on the recognition of a former Apple employee who had worked at the company for six years.Apple One is a windowless office. It's like a reflection of the closed nature of Apple is already understood by many parties."Apple never talks about Apple. Apple talking about Apple products," said Lashinsky told the Teldgraph.Lashinsky said that Apple is a tough place for a career. The employees asked to leave his ego at this place. Only one person can bring his ego in public, and that person is deceased Steve Jobs."The atmosphere at work is full of demands. This is very different from the impression of 'working with a happy' are shown in Google," he added.The employees, who held high office even though do not know 100 percent about the new products being designed by Apple.Like puzzle pieces, they only know the part they do. Only the highest office holders who can know the big picture of what products they develop.Lashinsky added, that talks about every new product that will be launched in a windowless room that is not locked. In this room each Senior Vice Presdent will take turns discussing their work.One of the most awaited moment was the day Apple fans a new product launch. But for employees, this event is a nightmare for them."To understand how serious Apple executives pay attention to little things, imagine this: For months, packaging designers struggling in the room, demonstrating the most trivial task, namely to open the packaging box," Lashinsky writes in his book.In addition, a few days before launch, the employee will be gathered to tout their new products. And the secret is set in stone that the company should they hold."At that Jobs said that if there is a leak of this meeting not only the threat of dismissal would face prosecution but also to be submitted to our lawyer. It made me very uncomfortable," Lashinsky said, quoting a former employee of Apple.Lashinsky concludes that tightening the working atmosphere at Apple may look very brutal, but this is part of Apple's key to success."This atmosphere created a work ethic and loyalty of the staff to protect Apple products," he said.This is in line with what has been said to be the current CEO of Apple, Tim Cook. "This is part of the 'magic' Apple. I will not let other people know, because I do not want anyone to emulate," he said.
18 February 2012
The secret room in the Office of the Apple
Every company must have their secrets, like KFC with spices rahasia'nya '11, for example.,span title="Namun mungkin Apple merupakan salah satu perusahaan yang paling rapat menyimpan rahasianya di muka bumi ini.">But maybe Apple is one of the most tightly keep secrets on this earth.Quoted from the Telegraph, Monday, January 30, 2012, Adam Lashinsky, Fortune senior editor tells the secret behind the walls of Apple through his latest book 'Inside Apple'. This book is based on the recognition of a former Apple employee who had worked at the company for six years.Apple One is a windowless office. It's like a reflection of the closed nature of Apple is already understood by many parties."Apple never talks about Apple. Apple talking about Apple products," said Lashinsky told the Teldgraph.Lashinsky said that Apple is a tough place for a career. The employees asked to leave his ego at this place. Only one person can bring his ego in public, and that person is deceased Steve Jobs."The atmosphere at work is full of demands. This is very different from the impression of 'working with a happy' are shown in Google," he added.The employees, who held high office even though do not know 100 percent about the new products being designed by Apple.Like puzzle pieces, they only know the part they do. Only the highest office holders who can know the big picture of what products they develop.Lashinsky added, that talks about every new product that will be launched in a windowless room that is not locked. In this room each Senior Vice Presdent will take turns discussing their work.One of the most awaited moment was the day Apple fans a new product launch. But for employees, this event is a nightmare for them."To understand how serious Apple executives pay attention to little things, imagine this: For months, packaging designers struggling in the room, demonstrating the most trivial task, namely to open the packaging box," Lashinsky writes in his book.In addition, a few days before launch, the employee will be gathered to tout their new products. And the secret is set in stone that the company should they hold."At that Jobs said that if there is a leak of this meeting not only the threat of dismissal would face prosecution but also to be submitted to our lawyer. It made me very uncomfortable," Lashinsky said, quoting a former employee of Apple.Lashinsky concludes that tightening the working atmosphere at Apple may look very brutal, but this is part of Apple's key to success."This atmosphere created a work ethic and loyalty of the staff to protect Apple products," he said.This is in line with what has been said to be the current CEO of Apple, Tim Cook. "This is part of the 'magic' Apple. I will not let other people know, because I do not want anyone to emulate," he said.
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