SEO

I. Introduction – What Is SEO

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

1. How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

Spider Simulator Enter URL to Spider

After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.
The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.

2. Differences Between the Major Search Engines

Although the basic principle of operation of all search engines is the same, the minor differences between them lead to major changes in results relevancy. For different search engines different factors are important. There were times, when SEO experts joked that the algorithms of Bing are intentionally made just the opposite of those of Google. While this might have a grain of truth, it is a matter a fact that the major search engines like different stuff and if you plan to conquer more than one of them, you need to optimize carefully.
There are many examples of the differences between search engines. For instance, for Yahoo! and Bing, on-page keyword factors are of primary importance, while for Google links are very, very important. Also, for Google sites are like wine – the older, the better, while Yahoo! generally has no expressed preference towards sites and domains with tradition (i.e. older ones). Thus you might need more time till your site gets mature to be admitted to the top in Google, than in Yahoo!.

Affiliate Marketing

It seems that more readers are asking this question than I previously thought.
In a recent poll here on ProBlogger I asked readers whether they’d done any affiliate marketing on their blogs. The results revealed that:

• 29% of readers regularly do it
• 24% occasionally do it
• 27% have never done affiliate marketing on their blogs
• 6% used to do it but don’t any more
• 14% don’t know what affiliate marketing is

There’s some interesting results there but it was the last category (of bloggers not knowing what affiliate marketing is) that I wanted to write this post for with the hope of answering the question. It’s pretty basic and quite beginner focused but for the 14% of you who don’t know what affiliate marketing is – here’s a brief introduction.

What is Affiliate Marketing?

Perhaps the simplest way to explain affiliate marketing is that it is a way of making money online whereby you as a publisher are rewarded for helping a business by promoting their product, service or site.
There are a number of forms of these types of promotions but in most cases they involve you as a publisher earning a commission when someone follows a link on your blog to another site where they then buy something.
Other variations on this are where you earn an amount for referring a visitor who takes some kind of action – for example when they sign up for something and give an email address, where they complete a survey, where they leave a name and address etc.
Commissions are often a percentage of a sale but can also be a fixed amount per conversion.
Conversions are generally tracked when the publisher (you) uses a link with a code only being used by you embedded into it that enables the advertiser to track where conversions come from (usually by cookies). Other times an advertiser might give a publisher a ‘coupon code’ for their readers to use that helps to track conversions.
For example:  when I recently released my 31 Days to Build a Better Blog Workbook I also give people an opportunity to promote the workbook with an affiliate program whereby they could earn a 40% commission for each sale. When you sign up to become an affiliate you are given a special code unique to you that enables you to promote the workbook and make $7.98 per sale. The top affiliates earned over $2000 in the first few weeks after launch through these commissions.

• Advertisers often prefer affiliate marketing as a way to promote their products because they know they’ll only need to pay for the advertising when there’s a conversion. I knew when I started this affiliate program that while I’d earn less for each sale that having a network of affiliates promoting it would almost certainly increase overall sales levels.
• Publishers often prefer affiliate marketing because if they find a product that is relevant to their niche that earnings can go well in excess of any cost per click or cost per impression advertising campaign.

Why Affiliate Marketing Can Work Well on Blogs

Affiliate marketing isn’t the only way to make money from blogs and it won’t suit every blog/blogger (more on this below) but there are a few reasons why it can be profitable in our medium. Perhaps the biggest of these reasons is that affiliate marketing seems to work best when there’s a relationship with trust between the publisher and their readership.
I’ve found that as this trust deepens that readers are more likely to follow the recommendations that a blogger makes.
Of course this can also be a negative with affiliate marketing – promote the wrong product and trust can be broken (more on this below).

Affiliate Marketing – Easy Money?

While affiliate marketing can be incredibly lucrative it is important to know that affiliate marketing is not easy money. Most people who try it make very little as it relies upon numerous factors including:

• traffic (high traffic helps a lot)
• finding relevant products
• finding quality products
• building trust with your readers
• having a readership who is in a ‘buying mood’
• you being able to write good sales copy (and more)

There’s also some risk associated with affiliate marketing in that if you push too hard or promote products of a low quality you can actually burn readers and hurt your reputation and brand.
It’s also worth noting that affiliate marketing doesn’t work on all blogs. Some blogs are on topics where it is hard to find products to promote – other blogs attract audiences who are not in a buying frame of mind and for other blogs it just doesn’t fit with the blogger’s style or approach.
Tomorrow I want to continue the focus upon affiliate marketing with another post – this one on how to find affiliate products to promote.

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6 Beauty Products Trigger Health Problems

Currently cosmetics has become an important part in women's lives. Unfortunately, there are many women who do not care about the ingredients in cosmetics that are safe to use or not.
This must be done so that more women know the risks and effects of usage of beauty products. Here are some beauty products that are very risky if used continuously, quoted by Boldsky, Wednesday (29/2).
Beauty soap
Incessant advertising of beauty products have an impact on the use of soap and beauty for women. Many women who leave an organic soap, beauty soap and prefer to get their white and smooth.Unfortunately, most of the beauty soap has a high ph that can remove skin acid mantle. So that the skin is more susceptible to infection and a major cause of skin cancer.
Wearing Any Make-up Day
Cosmetic wear every day, of course affects the body's organs, such as the liver, lungs, and kidneys. The cause is a chemical commonly used phthalates are the prosuden cosmetic products as a solvent make-up and makes cosmetics more durable. Materials are also harmful for the skin because it can affect your vital organs.
Blush On
Blusher is a mainstay of women to make her cheeks flushed, so it looks more fresh and beautiful. In fact, the chemicals contained in the blush on can affect the levels of the hormone estrogen in the female body. So, it can trigger the growth of breast cells are not normal in a short time, resulting in risk of breast cancer.
Lipstick
More recently, the U.S. Food and Drug Administration found the lead content in some brands of lipstick products. These chemical compounds can lead to blood and brain disorders.
Foundation
Foundation or foundation to be an early stage to be used in the make-up. In fact, the foundation is dangerous if direct skin contact.In fact, the content of asbestos in the foundation can cause tumors and breast cancer for women.
Mascara
Make-up tools this one is a mainstay for women because it can make lashes long and tapering. Unfortunately, mascara becomes a breeding ground for a million bacteria liquid and stale. In addition, the mascara also contains Polyvinyl pyrrolidone (PVP) that could potentially lead to cancer.

Falcon Supercar F7 Sita Detroit Public Attention

 

F7 latest Supercar Falcon could attract the attention of North American public after officially introduced in North America International Auto Show (NAIAS) in Detroit in 2012. This is a very close supercar into the production line. Power produced is quite impressive after adopting the Chevrolet LS7 engine.

For the exterior design, just admired public figure in the U.S. automotive. Falcon F7 even have a chance to hit the European market due to near-zero exhaust emissions. And this is the model most widely supercar might seize the attention of visitors during the 2012 NAIAS takes place.

But not a few who are pessimistic that the new supercar will enter the production line, because the price offered is considered too high a price estimate of around U $ 225,000, making it difficult to reach than other supercars.

According to its maker, Falcon F7 supercar supercars get power that comes from a modified version of the Chevy LS7 engine, so that the resulting power increase to 620 HP, and a peak torque of 813 Nm, let alone this model weighs just 1263 kg.

There has been no detailed information from the maker of the F7 superior features and performance, including schedule supercar when it began to be made.